Small and Mid-Sized Retailers See Largest Cyber Week Online Sales Ever Leave a comment

Black Friday online sales this year topped $3 billion for the first time ever, hitting $3.34 billion, a 21.6% increase over the same day in 2015.

And this past Monday, online consumers toppled even that record –– spending a collective $3.39 billion, making it the largest online shopping event in history.

Mobile played a critical role on both days, generating $1.2 billion and $1.19 billion in sales respectively.

While these numbers are impressive, no one to date has looked specifically at how small and mid-sized businesses fared during the holiday rush.

Small and mid-sized businesses outnumber larger retailers in the U.S., represent nearly half of the private workforce and provide the backbone for economic stability and financial independence for countless families.

So, how well did these brands do Thanksgiving through Cyber Monday?

We’ve analyzed the data of tens of thousands of small and mid-sized businesses on the BigCommerce platform. We looked at total GMV processed and same store increase in orders year-over-year. Here is what we found.

The Biggest Selling Season Ever

This was the biggest Cyber Week ever for small and mid-size retailers. Merchants on BigCommerce for 15 months or more saw a 14.74% increase in gross merchandise value year-over-year, and a 14.74% in GMV per Store.