Retail, Fashion, Tech: The Rise of Haute Couture for the Modern Consumer

Technology has been disrupting the retail industry for more than a decade. First, by making it easier for shops to get online by significantly expanded their reach and opened up the possibility of out-competing larger, legacy brands. SaaS and cloud-based ecommerce technology enabled this.

Of course, ecommerce technology hasn’t been the only retail disruption. Social and mobile commerce, portable POS systems like those produced by Square, one-touch payment options like those offered by Paypal and Amazon, free shipping as a marketing expense, and a massive shift in consumer shopping habits due to frequent industry innovations all come to mind as sweeping trends to which all retailers have had to adjust.